GS-1FESTIVALS AND INTANGIBLE CULTURAL HERITAGE
The Patron Returns: Who Owns Durga Puja When the Money Changes Hands?
An Indian Express Explained feature traced how Durga Puja's funding has come full circle from private patronage to public celebration and back. The peg is the Adani Group's 2026 grant programme, the Durga Puja Adani Preview, which pays artists and committees directly instead of buying banner space. The Adani Group introduced a ₹2-crore direct grant program for select Kolkata Durga Puja committees in 2026, marking a…
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